How to Create A Clear Content Strategy for Your Business?

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Step By Step Content Strategy Guide for Your Business

Whether you’re starting a new business or looking to revive your old hustle, your primary goal is to increase your sales. You can only effectively do that when your audience knows what you are selling and how it can help improve their lives. Sounds simple, doesn’t it? 

And yet, business owners lose their sleep over figuring out how to communicate with their target audience in a way, that will make their audience see the value of their product—the way that they see it. 

And the biggest dilemma is, the challenge simply doesn’t end there. 

Because content marketing doesn’t end with just one perfect campaign, It’s a continuous process. An endless journey of storytelling while simultaneously building the relationship with the clients. And that feels a little scary, no doubt. This is where content strategy comes in to save the day. 

What Exactly Is a Content Strategy? 

Well, before getting there, let’s make sure we’ve got the basics covered. Content is anything and everything that conveys the message of your business to your audience. 

So, a content strategy really is, how you plan to present your contents to your audience with the aim of fulfilling your goal. Your business goal can be anything from building brand awareness to creating sales/conversion to generating leads. We will explore more about that further ahead. 

Content strategy for business

Yet, one of the key aspects of an effective “content strategy” is acknowledging the fact that, every audience in touch with your business is at different stages. Some are just getting to know about what you offer, some are ready to purchase, and others are already your loyal customers. At every stage, you are required to communicate differently. And including a plan to address the audience at every stage, with a frequent interval, is a sign of a well-versed content strategy.  

How Do You Create a Content Strategy?

Here’s a simple A-Z content strategy for dummies. A layout meant to be absorbed by the brain as, practically, as it should: 

  1. Define clear goals, i.e., know thyself! 
  2. Know your audience 
  3. Know what’s already there (Content Audit) 
  4. Make a strategy 
  5. Know how to execute the strategy 
  6. Check progress of the strategy 
  7. Upgrade, as you need. 

  1. Define clear goals, i.e., know thyself! 

I’m sure you already understand from the title that this stage is all about knowing what you want. You have a business (service/product) and you have an audience. All you have to do is ask yourself, what exactly do you want at the moment?

– Do you want people to know more about your business?

If yes, your GOAL is to create brand awareness.

– Do you want to generate more sales or other ways of conversion (earning money)? 

If yes, your GOAL is sales. 

– Do you want to learn more about your audience and have their contact info to send some offer invites later? 

If yes, your GOAL is to generate leads. 

– Do you want more people to visit your website? 

If yes, your goal is website traffic. 

After defining a clear business goal, we are now ready to move on to the next stage. 

  1. Know Your Audience

If you want to communicate with your audience, you have to know who they are first. Simple courtesy, right? To know the audience, you have to research a few things, such as: 

  • Who are the people you desire to have as clients? You can include all demographics you can think of : age group, gender, nationality, preferences, and more.
  • What are their behaviors? Their interests, values, and needs.
  • What ‘pain point’ do they have that your business can solve? 

  1. Know what’s already there

If you already have an existing business, you might want to go through the existing content library. This can give you an idea of the types of content that your audience loves the most. You get to know the types of content that have underperformed and try to understand the underlying causes. This also helps to create a new image for your business. You have the liberty to redefine your business and exclude what you don’t want anymore. 

If you are a complete newbie, at this stage, you should study your competitors. Study the type of content your competitors are posting and the type of audience they are attracting. But most importantly, try to define the weakness of your competitor and aim to fill that gap for the target audience. This part is equally important for existing business owners and should be revised from time to time. 

  1. Make a strategy 

Now, for the most crucial stage, you have to pick an effective content strategy for your business. There are so many different types of content that you can pick from, starting with social media posts, blog posts, YouTube videos, email newsletters, podcasts, case studies, white papers, ebooks, and more. 

For every channel, the approach and strategy are different.  

Schedule a list of content topics, and define when to post, where to post, and the goals you aim to achieve. 

Make sure to identify which stage of the audience you are addressing while creating your strategy. This will create more clarity along the way. 

  1. Know how to execute the strategy 

This is another crucial step, less talked about. Depending on your goals, this step of content strategy can really reshape your entire business.

Do you need to generate content every day?

How many hours need to be invested at work? 

Does this require a team? How many people? 

What would their roles be? e.g., content, graphics, SEO, on-page optimization, and social media management. 

What would the contract with teammates look like? 

How much can you pay them? 

What is the revenue required to keep the system running effectively? 

  1. Check the progress of the strategy

Keep an eye on the metrics to check how your audience is doing with the strategy. This gives you a more intimate picture of your audience and their interest in your business. 

To keep things aligned with your business goals, make the necessary tweaks that can give you better results. But make sure you give enough time to see the accurate response to a strategy, especially at a growing phase. 

Keep redefining the specifics of your goal(s) as you progress with your strategy.

  1. Upgrade, as you need

There is no alternative to growth in a fast-paced marketplace in today’s world. Make sure you are up-to-date with the trends of your target audience and approach them in a way that they feel seen and heard the most.
Always choose to grow in ways that offer the most value. Follow this, and the conversion will take care of itself. 

Effective content strategy is the number one cause of business success in this era of digital revolution. When you know how to put the right pieces in the right place, the road ahead will be as clear as daylight. Clarity, along with the right strategy, will give you the success you are aiming for.

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